Week 6 0601

Small digital development team roles and responsibilities: 

Project Manager:

• Developing project plan, timeline, and budget
• Ensuring that the timelines for all phases of the projects are met
• Making sure the project is on or under set budget
• implementing and ensuring that deadlines are met
• Frequent communication with team members to discuss changes, address problems and challenges, and find appropriate solutions to those challenges 
• Delegating responsibilities and tasks 
• Managing 
• Working with the account manager on client proposals  and cost/time estimates.
• Managing the scale and scope of the project 

Account Manager: 

• Overseeing Client needs 
• Developing new clients
• Writing proposals  
• Selling products and services to clients
• Communicating with Clients and writing reports 
• Preparing presentations and sales propositions
•  Designing client marketing strategies 
• Communicating with other team members about Clients goals and agenda.
•  Works with content writer to develop written digital content that is consistent with client branding and to develop SEO strategy
• Planning and developing a marketing strategy 
•  Overseeing  Media accounts 
• Tracking SEO and using analytics tools to analyse data and make necessary adjustments to the online marketing strategy
• Creating and implementing a marketing strategy to attract clients to the agency

UX designer: 

• Responsible for designing and implementing a User Experience strategy
• Works with clients to identify and  understand the types of problems they want to solve, and developing strategies for solving those problems. 
• Works with the Account Manager on client marketing and desired or established branding
• Ensuring useability and functionality of a product through extensive testing and user research
• Considers how users will interact with a product 
• Organizing information and content within the product 
• Creating user stories, sitemaps, wireframes, prototypes and storyboards 
• Testing
• Works with the designer and content writer to maintain product branding consistency 
• Works with designer to develop pleasing and consistent user interface (UI) 

Content Writer:

• Writing, managing, and editing written content on various digital platforms,  such as websites, blogs, social media, email marketing, etc. 
• Writing ad and marketing copy
• Creates marketing materials (digital and hard copy) 
• Writes and manages written digital content that is “on brand”. 
• Works with Account Manager to design and implement SEO, branding, and marketing strategies
• Works with designer to manage visual content

Designer: 

• Responsible for translating the clients “brand” message into visual material–ie, logos, design elements, color palette, typography, layout (spacing, hierarchy, patterns, etc) and visual content 
• User Interface: how the digital product “looks” and behaves.. Decides the appearance buttons, links, and other features that the user will interact with and also decides how they will behave. 
• Works with the ux designer on prototypes and wireframing

Developer: (Fulll Stack)

• Coding the layout and content developed by the designe
• Optimizing web pages
• Validating and testing code 
• Testing code/layout on various devices (pc’s, tablets, and phones)
• Confirming product consistency across all browsers 
• Executing SEO strategy 
• Database creation and management
• Server Side programming 
• Backend frameworks 
• Content Management and maintenance
• Security
• Data reporting
• Backing up and restoring files and databases